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Marketing and Campaigns Manager

Marketing and Campaigns Manager

  • Location

    London, England

  • Sector:

    Business Support

  • Job type:

    Permanent

  • Salary:

    £40000.00 - £45000.00 per annum

  • Contact:

    Megan Staines

  • Contact email:

    megan@doveandhawk.co.uk

  • Job ref:

    BBBH8499_1616520529

  • Published:

    about 1 month ago

  • Expiry date:

    2021-04-22

  • Startdate:

    ASAP

  • Consultant:

    #


Marketing & Campaigns Manager - West London - £40,000 to £45,000 Dependant on Experience
My client, a Successful Real Estate Investment, Development and Operational firm are currently seeking a highly experienced Marketing and Campaigns Manager to make an industry-changing impact in rolling out their new hotel brand and co-working brand. The individual has the opportunity to take a portfolio of blossoming, young brands and really make their mark during a fast-paced nationwide expansion.


Individual will be responsible for delivering engaging and creative campaigns which increase awareness of the brands and grow booking preference. Individual should be adept at drawing on and managing a strong collection of internal and external specialist resources, PR companies and freelancers


Responsibilities:

  • Develop and manage an annual Marketing Calendar in line with expenditure budget
  • Create regular revenue driving marketing campaigns during need periods to meet revenue targets. Drive execution across multiple channels; print, web, online, social and physical
  • Drive the creation of one-off bespoke campaigns focusing on lead generation, member growth, market positioning and new property launches
  • Support sales function to drive B2B sales performance and lead generation
  • Leverage existing partnerships to drive revenue and brand awareness, whilst supporting the creation of new partnerships
  • Work with teams to develop consistent brand relevant content and distribute across channels
  • Manage relationships with external PR companies and oversee journalist/influencer programmes
  • Develop, update and generate visual assets across properties and locations
  • Manage and assist during video and photoshoots with external contractors
  • Oversee the marketing CRM to effectively distribute automated customer information and tactical marketing activity. Responsible for planning and approving sends in B2B and B2C context
  • Manage website performance across 5 existing websites, growing performance across metrics accordingly
  • Manage ongoing SEO efforts to drive awareness and market performance against competitors
  • Test and measure changes for enhanced UX and ROI across sites
  • Manage digital advertising campaigns to optimise performance and drive ROI
  • Oversee and manage content updates across owned and managed online channels, including five websites, OTAs and partner directories
  • Manging the Marketing Executive


Skills and Experience required:

  • Minimum of 5 years' experience in Marketing, with at least 2 years in people management
  • Experience within property/hospitality/accommodation would be advantages
  • Experience creating, managing and delivering fully integrated marketing campaigns
  • Strong copy writing ability and experience working with PR agencies
  • Well-connected within creative and marketing industries and previous experience recruiting, managing and directing agencies and/or freelance resources
  • Strong digital marketing understanding, and proven ability to drive performance through digital channels
  • Strong internal and external communication and stakeholder management, time-management and organisational skills
  • Budgeting and cost management experience
  • Experience working with or for start-up organisations or brands
  • Creative or marketing degree educated


Salary: £40,000 to £45,000 dependant on experience
Working Hours: Monday to Friday 9am to 6pm

For more information, please contact Megan on the Business Support team at Dove & Hawk Property Recruitment.
0208 059 7472

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