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Senior Marketing Manager

Senior Marketing Manager

  • Location

    City of London, London

  • Sector:

    Business Support

  • Job type:

    Permanent

  • Salary:

    £50000.00 - £60000.00 per annum

  • Contact:

    Megan Staines

  • Contact email:

    megan@doveandhawk.co.uk

  • Job ref:

    BBBH9070_1645784590

  • Published:

    3 months ago

  • Expiry date:

    2022-03-27

  • Startdate:

    ASAP

  • Consultant:

    #

Senior Marketing Manager - City of London - £55,000 to £65,000 Dependant on Experience

My client, a FTSE 100 Property Developer, are on the hunt for an experienced Senior Marketing Manager to oversee the marketing function for 2 live developments across the City and North East London

You will have a strong marketing background and be able to devise and implement he marketing strategies to support the Sales Team with key development and phase launches in the UK and overseas. Proven skills and relevant industry experience is essential for this role.

Your core duties will include:

  • Development of all of the marketing plans for two or more developments
  • Lead in the coordination and production of marketing materials including brochures, signage, advertising creative, digital communications
  • Research of background development information
  • Defining and producing the creative brief for required marketing material
  • Manage external agencies and an internal graphic designer to ensure timely delivery of marketing tools to support the sales process including: development models, CGI imagery, interactive apartment finders and promotional videos
  • Line management responsibility for a Marketing Assistant, setting KPIs for their personal and professional development and employment, targeting and appraising
  • Implement and maintain the worldwide PR strategy ensuring the delivery of frequent, timely and positive news stories and sales coverage
  • Reporting on marketing activity to the board of directors at the monthly Management Project Review, Sales & Marketing meetings and pricing review meetings
  • Commissioning and direction of all lifestyle photography and model selection and casting
  • Delivery of marketing tools to assist the sales process online and offline including the development models, interactive apartment finders, promotional videos and flyers
  • Working closely with the interior designers on the development specifications, delivery of new Marketing collateral Organisation of all development launches both UK and Overseas
  • Thinking of innovative UK events, agent engagement events and the planning and executing of these as well as community placemaking events
  • Developing and managing digital marketing campaigns using Google Analytics, Web trends, SEO and PPC to access their impact tracking conversion rates and web traffic
  • Management and decision making of all digital marketing campaigns including Group and portal email campaigns
  • Liaising regularly with the Commercial, Technical, Design & Build Teams to ensure effective flow of information to ensure marketing collateral is produced on time
  • Managing the marketing budget and working with the Finance Manager to predict the projected marketing budgets going forward until new phases/development completion
  • Entering any relevant awards submissions
  • Creating, managing and delivering sales signage, flags and hoarding
  • Plan and design development email campaigns for sales launches, events and development phases, supported by the Marketing Assistant, which will be distributed to the sales database, preferred agents and property portal databases
  • Working closely with the NEL commercial and asset managers to ensure the commercial marketing aligns with the residential and think of new innovative ways to promote the commercial space within the developments
  • Organisation of all site photography and ensuring this is uploaded to the web. Working with site to ensure that all works are captured and that the customer relations team have updated photography for the purchasers
  • Managing the preparation, planning and management of all overseas exhibitions, ensuring collateral arrives on time, layouts of rooms, lightboxes, adverts etc.
  • In charge of departmental invoices and purchase orders and ensuring the overall budget is adhered too
  • Conduct regular site walks to ensure all developments are looking at their best


Skills and experience required:

  • Minimum of 5 years' proven Marketing experience in the property industry
  • Degree Educated in relevant field
  • An interest in housing, property, design and regeneration
  • Public Affairs/PR background is desired
  • Confident and comfortable with digital content and social media platforms
  • Able to adapt easily to a fast paced environment with tight deadlines
  • Excellent level of computer literacy (Microsoft Word, Excel, PowerPoint, Outlook)
  • Ability to effectively present information and produce reports
  • Strong working knowledge of major web technologies and applications
  • Ability to work logically, prioritise tasks and meet deadlines
  • Thorough, critical with an excellent eye for detail
  • Problem solver and able to respond quickly to a wide range of emerging issues

Salary: £55,000-£65,000 depending on experience

For more information please contact Megan Staines on the Business Support team at Dove & Hawk Property Recruitment.
/02080597472

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